My Outlandish Quest For Rejection Won $2.3M+ In Government Contracts

Jan 13, 2025

In this insightful video, Richard C. Howard, Lt. Col (Ret) emphasizes the importance of becoming comfortable with rejection, particularly the word “no,” in various aspects of life, including sales, business, and government contracting. He argues that many people shy away from rejection, which creates a significant barrier to success. By adopting a proactive approach that embraces the possibility of hearing “no,” individuals can enhance their sales strategies and build fruitful relationships. Richard shares personal experiences, illustrating how his “no strategy” has helped him achieve success without needing to write formal proposals. Instead, he focuses on direct communication with potential clients, ensuring that he offers value and maintains engagement. The video encourages viewers to challenge themselves to seek out rejection as a pathway to growth, emphasizing that persistence and resilience are key in overcoming obstacles in sales and business development.

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Ray Sefrhans

Owner, USMILCOM

"DoD Contract Academy helped us identify and win a spot in the AFWERX Challenge showcase! I highly recommend to all companies looking to sell products, services or a new technology to the US military."

$12.7M in Government Contracts

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